For arborists & tree service companies
Tree service SEO that grows into real leads.
Get found when homeowners search for tree removal, trimming, stump grinding and other tree services in your area.
Heartwood helps tree companies build stronger local visibility, turn Google searches into website visits, and turn those visits into calls and quote requests.
- LeavesGoogle visibility
- FruitCalls & quote requests
- BranchesServices & locations
- TrunkYour website
- RootsTechnical foundation
- LeavesGoogle visibility
- FruitCalls & quote requests
- BranchesServices & locations
- TrunkYour website
- RootsTechnical foundation
Built only for tree service companies.
Your next customer is already searching.
Someone nearby is searching for tree removal, tree trimming, stump grinding or emergency tree service. If your website and Google presence aren't strong enough, another tree company gets the call. That's where Heartwood comes in.
- tree removal near me
- tree trimming near me
- stump grinding
- emergency tree service
- arborist near me
What homeowners type into Google every day
How it works
The Heartwood method
SEO works like a healthy tree. Start with strong roots, remove what holds it back, keep it growing and eventually you get the result that matters.
05 · Fruit
Build the foundation.
Technical SEO, website structure, speed and Google Business Profile.
Remove what's holding you back.
Broken pages, thin content, duplicate listings and other problems that limit visibility.
Build the pages people search for.
Service pages, location pages and useful content based on your actual business.
Get seen where it matters.
Local SEO, Google Search, Google Maps, reviews and local authority.
Turn visibility into business.
More qualified calls, quote requests and booked jobs.
What we actually do
Focused SEO work for tree service companies.
Local SEO
Help homeowners find you in your service area.
Learn moreGoogle Business Profile
Improve the profile that appears when customers search locally.
Learn moreService pages
One strong page for each tree service that brings you profitable work.
Learn moreLocation pages
Genuine local relevance for the towns and areas you actually serve.
Learn moreTechnical SEO
Fix the problems that make your site harder for Google to understand.
Learn moreContent
Useful content that answers the questions homeowners search before they call.
Learn moreResults
SEO should be measurable.
From my own business
One page. Six months.
About Heartwood
Tree service SEO from someone who understands small business.
I run Heartwood because I wanted to build something different from the typical SEO agency. No endless reports. No confusing marketing language. No promises of overnight rankings. Just focused SEO work for tree service companies, with a clear goal: help more of the right people find you and turn that visibility into real enquiries.
Heartwood is the strongest part of a tree. It takes time to build, but it gives the tree the strength to keep growing. That's how I approach SEO.
Not sure where your site stands?
Request my check-upStart with the roots. Keep growing.
Two simple ways to work together. Both start with the free check-up.
Step 2 · Ongoing
Monthly SEO
Keep improving your visibility with ongoing technical SEO, local SEO, content, Google Business Profile work and plain-English monthly reporting.
$379/ month
After your free check-up, the natural next step is the SEO foundation. Monthly SEO is optional, for when you want to keep growing.
Built only for tree companies.
Heartwood focuses on businesses where trees are the business.
I don't try to be everything to everyone. Focusing on one industry means I can understand the searches, services and local competition that actually matter to you.
- Tree service companies
- Arborists
- Tree removal companies
- Tree care businesses
- Stump grinding companies
FAQ
Tree service SEO questions
Google Business Profile fixes can show within weeks. Ranking across your service area usually takes a few months, and it keeps building after that. I don't promise overnight rankings, because nobody honest can. It depends on your competition, your website and your profile, so I won't give you a made-up date. Your check-up shows where you start and what I'd fix first, and monthly reporting shows what changes.
Yes. I work with tree service companies across the US, fully remote. Your check-up looks at your own town and the companies you compete with there. I look at the searches homeowners in your area actually use, and I'll tell you honestly what I see. Send the form with your main town or service area and I'll cover it in your video.
Yes. For most tree companies, Google Maps is where the quickest wins are: your profile, categories, services, photos and reviews. I look at all of that during your free check-up and tell you what I'd fix first. Fixes to your profile can show within weeks, though ranking across your whole service area takes longer.
Usually not. Most websites just need fixing. If yours is really holding you back, I'll tell you honestly. I'll look at speed, mobile layout, structure and how clearly your site says what you do, then tell you whether it needs fixing or replacing. The free check-up covers it, with no obligation and no sales pitch.
Not always. The one-time foundation fixes the important problems. Monthly SEO is for companies that want to keep growing and stay ahead of local competitors. The free check-up will show where you stand, and monthly SEO is always optional. Many companies start with the check-up, then the foundation, and decide about monthly SEO after that.
I look at your website, your Google Business Profile and who ranks around you. Then I send you a short video showing what's working, what's holding you back and what I'd fix first. I do every check-up myself, and it's free with no obligation.
Free Google check-up
How healthy is your website?
- What's working
- What's holding you back
- What I'd fix first
- Where your biggest opportunities are
Free. No obligation. No sales pitch.
