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Tree service SEO

SEO You Can Actually Read

Every month you see what changed on Google: impressions, clicks, rankings, and the calls and quote requests that came from search. No jargon. No endless reports.

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Sound familiar?

You paid for SEO, and you're getting a PDF full of charts you don't understand. Is it working? Nobody will say plainly. Many tree company owners have been burned by reports that look busy but never answer the one question: is Google sending me more customers? Good reporting shouldn't need a translator.

What's included

A short monthly summary.

What changed, what it means, and what I'm doing next, in a few plain paragraphs.

The numbers that matter.

Impressions (how often you appeared), clicks (how many visited), rankings for your key searches and Google Maps visibility.

Calls and quote requests.

What came from Google, so you can connect the work to real enquiries.

Honest context.

When numbers dip, I tell you why. Seasonality is real in tree work, and storm season isn't the same as January.

Why Heartwood for this

I send the reports myself and I explain them myself. If something isn't working, you'll hear it from me first.

Who it's for

  • Owners who've had SEO reports they didn't understand
  • Tree companies who want to see what's working before spending more
  • Companies already working with Heartwood on monthly SEO
  • Anyone who wants clear answers instead of dashboards

The benefits

  • Plain English, no jargon
  • Impressions, clicks and rankings in one view
  • Calls and quote requests from Google
  • Honest explanations when numbers dip
  • Seasonality explained, not hidden
  • Reporting from the person doing the work

How it works

  1. Step 1

    Connect Google tools

    Search Console and your Google Business Profile.

  2. Step 2

    Set the baseline

    We record where you start, so changes mean something.

  3. Step 3

    Monthly summary

    A short plain-English report lands in your inbox.

  4. Step 4

    Talk it through

    Questions answered by me, directly.

  5. Step 5

    Plan the next month

    What I'll fix, build or improve next.

Real numbers, not promises

Here's what a report can show. On one service page of my own small-business site, Google Search Console showed (last 6 months vs previous 6 months): clicks up 162% (55 to 144), impressions up 41% (19.9K to 28K), average position from 7.2 to 6.4, and CTR from 0.3% to 0.5%. That came from a few quick fixes. Your results will differ, but you'll always see them.

  • +162%

    Clicks

  • +41%

    Impressions

  • 6.4

    Average position

  • 0.5%

    CTR

See the full example →

Want to see your own numbers?

The free check-up shows where your site stands today.

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FAQ

SEO reporting questions

Impressions, clicks, rankings for your key searches, Google Maps activity and the calls and quote requests from Google, with a short explanation of what changed.

Impressions count how often your site showed in Google results. Clicks count how many people actually visited from there.

Often it's seasonal, since tree work rises after storms and falls in quiet months. If it's something else, I'll say so and tell you what I'm doing about it.

Yes. Plain-English monthly reporting is included in the $379/month plan. The natural path is a free check-up, then the SEO foundation (from $899, one-time), then monthly SEO with reporting if you want to keep growing.

Yes. Your Google Business Profile and Search Console stay yours.

Related services

Fix the profile behind the numbers

Get found on Google Maps when homeowners search for tree work nearby.

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See pricing

See how the free check-up, SEO foundation and monthly SEO fit together.

Learn more

Not sure which fits? The free check-up will tell us, or see the real results from my own site.

Know what your SEO is doing

Plain English, every month. Free check-up first.

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